Growthpoint’s multimillion Rand investment programme improves Woodmead and attracts blue-chip businesses

Growthpoint Properties is attracting new business to Woodmead, Sandton, with its significant R290m investment programme that improves the public infrastructure as well as the JSE-listed real estate group’s strategic assets in the area.

International property company Growthpoint owns and operates some 250,000sqm of sought-after office and retail space in Woodmead with a combined value of more than R4 billion. Growthpoint’s quality Woodmead assets include the offices at Woodmead Office Park, Woodmead Estate, Pinewood Office Park and Country Club Estate, as well as the popular shopping centre, Woodmead Retail Park, which has an upmarket tenant mix of more than 75 stores and is anchored by top national brands Woolworths and Pick n Pay.

Further, Growthpoint has attracted more top businesses to the area. It will introduce blue-chips, the Altron group of companies and DRA Global to Woodmead in early 2021. Both have made long-term commitments to the node and will occupy a combined nearly 40,000sqm of office space.

Pivotal to attracting these leading businesses to Woodmead were the much-needed improvements in the public road infrastructure in the area. Growthpoint stepped in with the design, development, construction and funding of improvements to both the M1 Highway Woodmead Interchange as well as the intersection of Woodmead Drive and Woodlands Drive.

Rudolf Pienaar, Chief Development and Investment Officer at Growthpoint, comments, “We are proud of our recent successes in Woodmead, and confident about the future of this area. Growthpoint’s upgrade of the roads will create a positive experience for all those who use our properties, as well as everyone who lives, visits and works in the neighbourhood. We believe it adds significant value and appeal to the entire Woodmead area, and further elevates the node which is already among the best places in Gauteng to work and reside.”

Growthpoint has converted the M1 Highway’s Woodmead Interchange into a ‘diverging-diamond’ configuration, which improves traffic flows with fewer traffic signals. The Woodmead Drive and Woodlands Drive roadways have also been widened at their intersection and the traffic signals reconfigured.

The Woodmead traffic improvement project has been a four-year process for Growthpoint. It was completed at the end of October 2020, ready for the two major new businesses to open their new headquarters in the area in 2021.

After a robust proposal process, JSE-listed technology group Altron selected Growthpoint Properties to consolidate its operating companies, which are currently located across a vast and fragmented real estate portfolio, into a single strategic campus in Woodmead at The Woodlands.

This quality office park is a unique property featuring a wetland and animal reserve within a nature park. The Woodlands’ tranquil setting incorporates a lifestyle centre with a gym, creche, and Mugg & Bean. It comprises 32 buildings and is home to more than 100 businesses.

Growthpoint has modernised and customised Buildings 1 to 8 at The Woodlands to meet Altron’s needs. Its seamlessly linked eight buildings with a 360m walkway to create a connected campus for the group of companies. Within the overall synergy of the new ‘One Altron’ campus, each building reflects the unique identity of the business unit it houses. By consolidating and relocating Altron to its new premises of 28,500sqm of gross lettable area (GLA), Growthpoint has helped it achieve a 40% space saving, which also supports significant occupational and operational savings. One Altron comprises roughly 22% of the 125,000sqm The Woodlands.

In addition, the Growthpoint development team is also delivering an integrated internal fit-out solution for the campus’s buildings, which are tailored for Altron’s people and optimised for high performance. One Altron provides a modern, state-of-the-art campus that is a platform to foster growth, collaboration, creative thinking, visibility of leadership and the free flow of communication. It also meets the needs of employees with high-value lifestyle amenities.

Growthpoint is also introducing diversified global engineering, project delivery and operations management group DRA Global to Woodmead. For its South African head office, DRA Global chose Growthpoint to provide it with a modern facility that consolidates its business and employees, currently located across eight different buildings, under one roof. Growthpoint met the brief with optimised, efficient space that supports lower occupancy and operational costs.

DRA Global will occupy around 12,400sqm of GLA at The Woodlands. Its new corporate headquarters also benefit from an integrated turnkey fit-out by Growthpoint, which meets its future business requirements with agile working and high-performance workspaces.

Paul Kollenberg, Growthpoint’s Head of Asset Management: Office, points out, “Our traffic flow improvement project recognises that good road access is the lifeblood of this vibrant node and is already playing a key role in attracting top business to the area and retaining those that are already here. It ensures that our property assets remain attractive and competitive, and demonstrates our commitment to the enhancing the appeal and sustainability of Woodmead.”