Redefine’s flagship Alice Lane development supporting Johannesburg “Be Kind”

Redefine’s popular Alice Lane development, which sets the benchmark for mixed use development, is embracing the Johannesburg-wide “Be Kind” artwork initiative.

“Be Kind” relates to a series of 18 art installations around the streets of Johannesburg, the brainchild of Rabbi David Masinter. The aim is to spread positive thinking and upliftment after a difficult two Covid-19 years.

Redefine’s National office asset manager, Pieter Strydom, says Alice Lane is giving new meaning to mixed use office space in the Sandton hub and sets the benchmark for developments in the future, which is why partnering on “Be Kind” is seen as an important and relevant partnership for Redefine.

“Alice Lane offers a safe, relaxing, and stunning business environment for those who expect only the best. It is therefore a perfect fit as a partner for the ‘Be Kind’’ initiative and we are proud to associate ourselves with a move to lift the spirits of people visiting Sandton and also more broadly, Johannesburg.”

Rabbi Masinter is a firm believer in humanity and compassion of people – especially South Africans. The “Be Kind” project aims to embrace the beauty around them and share positivity with everyone in the City of Gold.

Alice Lane lives up to these very ideals as it seamlessly integrates state-of-the-art building systems with easy accessibility and convenience. It’s also a sustainable, environmentally friendly development, created with non-toxic materials and built to a 4 Star Green Star status, the first Green Star-rated precinct in the area.

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