Hyprop Foundation Launches Charity Drive Honouring Nicole Greenstone’s Life, Supporting Animal Welfare
Initiative Aims to Celebrate Nicole’s Legacy through Community Action and Compassion for Animals.
The Hyprop Foundation’s Warm Woodrock charity drive is currently underway, calling on the public to support animal welfare in loving memory of Nicole Greenstone. Nicole, a cherished colleague and friend, passed away in August 2024. She is remembered not only for her professionalism and warmth but for her profound compassion for animals, which has shaped her life.
This initiative, established by the Hyprop Foundation, was created to keep Nicole’s legacy alive by supporting animal shelters that reflect her values. With this in mind the foundation’s Warm Woodrock project will support Woodrock Animal Rescue, a Gauteng-based shelter known for its hands-on approach to animal care, rehabilitation, and rehoming.
Running until the end of August, the drive invites the public to donate blankets, pet food and essential supplies for dogs, and cats. Branded collection bins are located at five Hyprop shopping centres: Hyde Park Corner, Clearwater Mall, Woodlands Shopping Centre, The Glen Shopping Centre, and Rosebank Mall.
“Our goal is simple,” says Leonie Prinsloo from the Hyprop Foundation. “We honour Nicole by championing a cause she held close to her heart, giving vulnerable animals a second chance at life. Nicole’s compassion was a beacon of hope for both people and pets. By participating in this initiative, you can turn her legacy of kindness into real, life-saving action.”
Each centre is also hosting a live caricature artist on select weekends. Visitors who drop off donations receive a free, personalised sketch of themselves and their pet, a small thank you for helping make a difference. Upcoming caricature artist appearances include 16 August at Clearwater Mall and 23 August at The Glen Shopping Centre.
“Nicole poured her heart into helping those who needed it most, especially animals with no voice of their own, adds Prinsloo. “By supporting Warm Woodrock, you honour Nicole’s legacy and give hope and a future to animals in desperate need. Help us give animals the love and care Nicole gave so freely. Your support truly makes a difference.”
Woodrock Animal Rescue, established in 1992, is one of South Africa’s oldest independent pro-life animal shelters. It is home to hundreds of rescued animals and relies entirely on public support to operate. The partnership with the Hyprop Foundation brings much-needed supplies, awareness, and funding to its mission.
Donation guidelines and a QR code linking directly to Woodrock’s website are available at each collection point, offering digital options for those unable to donate items in person.
The Hyprop Foundation, Hyprop Investments’ Corporate Social Investment arm, is committed to making a meaningful impact in the communities surrounding its shopping centres. The Hyprop Foundation focuses on education and skills development, community upliftment, and enterprise development, and strongly believes in building a better future by investing in people, places, and the planet. Warm Woodrock is a testament to the Hyprop Foundation’s commitment to making a real difference. Partnering with Woodrock Animal Rescue brings its value of compassion and community to life.
Join us in honouring Nicole’s legacy and making a real difference for animals in need. Visit any participating Hyprop retail centre or scan the QR code at donation bins to find out how you can support Warm Woodrock.





