Fairvest Launches Rosebank Quarter After R30 Million Transformation Project
JOHANNESBURG, South Africa, JSE-listed real estate investment trust Fairvest Limited has officially launched Rosebank Quarter, a newly refurbished mixed-use commercial property in the heart of Rosebank, the R30 million redevelopment was carried out over two years, aimed at bringing the building in line with the growing quality of the precinct.
The launch marks the culmination of months of construction and design work to reposition the asset as a vibrant commercial hub, offering a refreshed mix of office, retail and lifestyle offerings.
The property has undergone a significant upgrade, including a full exterior overhaul with contemporary cladding and integrated lighting that brings the structure to life after hours. Internally, the entrance has been fully redesigned and now features a scenic lift, while the building’s courtyards have been reworked with water features, new paving, planters and seating areas.
Retail elements have also been given attention, with new shopfronts installed throughout and external food stalls creating a more active, pedestrian-friendly interface. Office spaces inside the building have been refurbished to support modern working environments, while the basement now benefits from digital access control and number plate recognition technology.
Fairvest CEO Darren Wilder said the project reflects the company’s approach to enhancing assets in key urban locations.
“Rosebank Quarter is a strong example of how we reinvest into our portfolio to drive both tenant value and broader precinct upliftment. We’re not just refreshing buildings, we’re strengthening our position in key nodes like Rosebank, where demand for well-located, accessible commercial space continues to grow.”
The asset sits within the fast-evolving Rosebank district, an area that has seen continued growth in both commercial and residential development over the past five years. The redesign of Rosebank Quarter was aimed at meeting this growth with an offering that reflects both the expectations of today’s tenants and the energy of the surrounding neighbourhood.
Founder and Architect at Oblik Architecture and Design, Mary-Lee Nicoloudakis, who developed and oversaw the redesign, said the vision was to create a building that felt cohesive with its environment while offering a new level of finish.
“There was a strong emphasis on giving the building a renewed identity, one that felt authentic to Rosebank’s urban character, but with enough warmth and human scale to make it comfortable and inviting. The use of Art Deco cues, in a modernised way, allowed us to blend heritage and future.”
The building is already seeing strong leasing interest, supported by its upgraded amenities, ample parking and growing footfall in the area. A diverse tenant mix is expected to include cafés, food outlets, and boutique retailers, along with a base of small to mid-sized businesses occupying the office components.
In line with Fairvest’s broader environmental strategy, the company has begun early-stage solar installation on the building and is rolling out smart metering across larger electrical loads to better manage energy usage. These measures form part of its long-term ESG goals, particularly around reducing carbon emissions across its urban asset base.
Today’s launch was attended by project partners, stakeholders and current tenants, many of whom remained operational throughout the refurbishment process.
“The patience and support of our tenants during the construction period has been invaluable,” said Wilder. “It speaks to the strength of the community we’re building here, one that is invested in what Rosebank Quarter can become.”